Campaign toolkit

Marketing links for every major mental health campaign

Point paid media, QR codes, and in-app placements directly to the Umbrella Journal condition libraries that match your campaign. Every link below lands on a trusted CBT-informed resource inside Umbrella Journal.

How to use this page

Copy the link URL that aligns with your ad creative or partnership.
Pair it with approved messaging from the brand toolkit.
Track performance in your campaign manager with regular UTM parameters.

Anxiety & Stress Relief

Evergreen ads about worry, panic, and burnout should route here.

Mood & Depression

Pair with campaigns highlighting low mood, hormones, or seasonal blues.

Trauma, Grief & Safety

Use for storytelling around recovery, loss, and crisis resources.

OCD & Related Pathways

For search/display campaigns about intrusive thoughts or compulsions.

Neurodiversity & Regulation

Great for student, workplace, or caregiver partnerships.

Eating, Body & Somatic Care

Pair with creative about nourishment, body image, or chronic symptoms.

Coming soon: Requested campaign topics

These categories surfaced in partner briefs but do not have dedicated landing pages yet. Use them to brief the content team or set expectations with advertisers.

Email marketing@umbrellajournal.ca with launch dates so we can prioritize.

Adolescence
Alzheimer's
Ambition
Autism Spectrum Disorder
Body Language
Bullying
Childhood
Current Events
Defense Mechanisms
Dementia
Friendship
Happiness
Huntington's Disease
Impulse Control Disorder
Inclusive Mental Health
Insurance
Intimacy
Loneliness
Marriage
Mental Health of Men & Boys
Midlife Crisis
Monogamy
Neuroticism
Optimism
Paranoia
Parenting
Personality
Personality Disorders
Persuasion
Pornography
Psychologists
Psychopathy
Punishment
Relationships & Relations
Resilience
Schizophrenia
Self Esteem
Sociopathy
Stage Fright
Success Stories
Synesthesia
Teamwork
Teenagers
Temperament
Therapist Tools
Visualization
Willpower
Wisdom

Need a new landing link?

Email marketing@umbrellajournal.ca with the campaign goals, target audience, and flight dates so we can add the right resource or craft a new one.

For QR codes and offline placements, pair these URLs with vanity redirects (e.g., umbrellajournal.ca/ptsd) so analytics stay tidy.